About McCall Avenue
Welcome to McCall Avenue! I’m Emily Bergh and this is my online clothing boutique!
Owning a boutique has always been a dream of mine and I’m so glad it’s here! I love all things fashion and beauty and my favorite hobby has always been shopping. Starting McCall Avenue felt like the perfect way to turn my interests into a meaningful business.
The name McCall Avenue is inspired by my middle name, McCall, which holds a special place in my heart. McCall is a beautiful mountain town in Idaho where my dad grew up. It’s also where my family and I spent countless weekends and holidays visiting my grandparents. Those cherished memories have made McCall my happy place and something that brings me a lot of joy. I wanted the name of my boutique to resemble that.
Thank you for being here and supporting my small business and I hope you find pieces that make you feel confident and beautiful!
Owning a boutique has always been a dream of mine and I’m so glad it’s here! I love all things fashion and beauty and my favorite hobby has always been shopping. Starting McCall Avenue felt like the perfect way to turn my interests into a meaningful business.
The name McCall Avenue is inspired by my middle name, McCall, which holds a special place in my heart. McCall is a beautiful mountain town in Idaho where my dad grew up. It’s also where my family and I spent countless weekends and holidays visiting my grandparents. Those cherished memories have made McCall my happy place and something that brings me a lot of joy. I wanted the name of my boutique to resemble that.
Thank you for being here and supporting my small business and I hope you find pieces that make you feel confident and beautiful!